How do its screenshots compare to those of apps competing for similar keywords rankings? Roblox Genshin Impact is in a competitive field on the app stores and will need to work hard to earn keyword rankings and positioning. The “Unquenchable Flames” screenshot, for instance, continues on to state: “Take your place among the gods and save the world from doom.” This makes the copy difficult to read at a glance, so users will have to focus on each image to fully understand the value being presented. In addition to the main value proposition, the copy adds additional information in smaller text. The screenshot copy is also on the long side. One calls out “Extinguish the Unquenchable Flames” which does not mean anything to users unfamiliar with the game and its story. Not all of the screenshot copy presents an immediate value proposition either. These include value propositions like “Experience 7 nations teeming with life” and “Embark on an epic journey,” which highlight story-related features. The five screenshots Genshin Impact uses are primarily focused on the story and world. This leaves room for additional screenshots that could delve into features like the combat system, character summoning and multiplayer options. Genshin Impact uses the same five screenshots on both stores, which is well below the maximum allowed in either.
Each screenshot needs to be relevant to the copy in order to provide users with a good idea of how the game works. Placing characters to the side of the screenshots helps highlight important or popular characters within the game, while the screenshot copy provides key information about the mobile game itself. These are common design choices that serve important purposes. Each frame includes a different character from the game to one side, and screenshot copy presenting a value proposition underneath. The in-app imagery is surrounded by a colorful, decorative frame. For any app, the screenshots should convey its features in a visually engaging manner on both the Apple App Store and Google Play Store.Įach screenshot uses a similar design, utilizing popular styles for mobile game creatives. Genshin Impact is a mobile game set in a fantasy world, featuring a wide array of unique characters players can collect and a real-time battle system. For this week’s App Store Spotlight, we look at Genshin Impact and see how well its screenshots convey the app to potential users.
Genshin Impact has been running aggressive marketing campaigns through ads and YouTube influencers and is currently listed as one of Apple’s “Top Games This Week.” While their ads can help bring users to the store listing, the final driver for conversions it’s what’s on the page, including screenshots. Genshin Impact App Store Screenshots Spotlight November 11th, 2020Īpp Store Screenshots can convince users to download an app as effectively as advertising campaigns, if not more.
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